Newman’s Own has set a powerful precedent for businesses by donating 100% of its profits to charity, revolutionizing the way companies engage in philanthropy. Founded by Paul Newman in 1982, the brand has contributed millions to various causes through its foundation, including children’s health, food security, and environmental sustainability. This model encourages businesses of all sizes to integrate purpose into their operations. The 100% for Purpose Club, spearheaded by Newman's Own Foundation, pushes other companies to join this mission, showing that businesses can thrive while prioritizing social good.
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Why Newman's Own Sets the Standard for Purpose-Driven Businesses
Newman’s Own shows how businesses can align profitability with charity by donating all profits. / Picture ⓒ AP Photo/Charles Krupa Newman'...
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